Apple's custom chips : a genius decision? /

When Steve Jobs co-founded Apple in 1976, his philosophy was to move fast, unencumbered by norms, and take risks in search of greater rewards. His strategy was to differentiate Apple by developing high-end products that consumers craved.

Bibliographic Details
Main Authors: Busse, Meghan R. (Meghan Ruth) (Author), Springer, Susan T. (Author)
Format: eBook
Language:English
Published: London : Kellogg School of Management, 2022.
Series:SAGE business cases.
Subjects:
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Call Number: HD9696.2.U6437 B87 2022
 
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