WhiteHat Jr. : decoding the marketing journey of an educational technology startup /

This case study discusses alleged malpractice by WhiteHat Jr. and how the company handled the controversy. WhiteHat Jr. is an Indian educational technology startup company that provides coding instruction for children through online courses. The alleged malpractice occurred just before and around th...

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Bibliographic Details

Main Authors:	Kumari, Deepa (Author), Srivastava, Ritu (Author), Gupta, Parul (Law teacher) (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:	SAGE business cases.
Subjects:	Marketing > Case studies. New business enterprises > Case studies. Educational technology > Case studies. Marketing > Études de cas. Nouvelles entreprises > Études de cas. Technologie éducative > Études de cas. Educational technology Marketing New business enterprises Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book