The battle to restore number 47 : the power of 'quiet' lobbying /

This express case study revolves around a regulatory dispute between central Kentucky Log Still Distillery, a startup enterprise, and the Tobacco Tax and Trade Bureau (TBB) over the use of a legacy distilled sprits plant number. The case focuses on the legacy and iconic branding principles, strategi...

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Bibliographic Details

Main Author:	Cohu, Jeff (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:	SAGE business cases.
Subjects:	Branding (Marketing) > Case studies. Lobbying > Case studies. Stratégie de marque > Études de cas. Lobbying > Études de cas. Branding (Marketing) Lobbying Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book