Chillox : strategizing growth from a food cart to a burger chain /
Chillox started its journey as a small food cart with the aim to provide quality burgers in a value-for-money proposition. Owing to huge customer demand, Chillox was compelled to open a dine-in restaurant with more space and capacity to accommodate this demand. As the burgers gained popularity among...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
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London :
SAGE Publications: SAGE Business Cases Originals,
2023.
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| Series: | SAGE business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Chillox started its journey as a small food cart with the aim to provide quality burgers in a value-for-money proposition. Owing to huge customer demand, Chillox was compelled to open a dine-in restaurant with more space and capacity to accommodate this demand. As the burgers gained popularity amongst university students and middle-class youths, Chillox quickly became a chain with 11 restaurants in Dhaka, the capital city of Bangladesh. One thing that remained constant throughout the company's six-year growth was its commitment to maintaining consistency in terms of taste throughout all its outlets. Chillox achieved such consistency through its centralized warehouse facility where all the food ingredients that required processing were prepared and then delivered to every outlet. Only the cooking process took place in the outlets' kitchens. Expansion had been simple so far, as the burger joint focused on a homogenous market inside the capital city. Now, Chillox is at a point where it has to decide on its future possibilities and expansion plans. |
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| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 9781529619126 1529619122 |