Cover Image

Facilitating internationalization speed while achieving universal distribution of mobile gaming apps : a case of universalization by King Digital Entertainment /

A new approach to quick internationalization and its implications for managers in practice. The mobile gaming industry is rapidly growing, fueled by the global adoption of smartphones and high-speed internet services such as 5G networks. International expansion strategy has become more critical for...

Full description

Bibliographic Details
Main Author:	Choi, Jeongho (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:	SAGE business cases.
Subjects:	Mobile games industry. International business enerprises > Management. Jeux sur mobile > Industrie. Mobile games industry Electronic books.
Online Access:	Connect to the full text of this electronic book

Similar Items

Understanding games and game cultures /
by: Richardson, Ingrid, 1966-, et al.
Published: (2021)

Social, casual and mobile games : the changing gaming landscape /
Published: (2016)

IOS game development /
Published: (2018)

Producing games : from business and budgets to creativity and design /
by: Cohen, D. S.
Published: (2010)

Hands-on Unity 2018.x game development for mobile /
Published: (2018)

Impact of enhanced mobilization potential on civil preparedness planning /
by: Sullivan, Leonard, 1925-
Published: (1979)

The business of indie games : everything you need to know to conquer the indie games industry /
by: Josef, Alex
Published: (2022)

Spiele entwickeln für iPhone und iPad : Programmierung, Grafik, Sound und Special Effects.
by: Völcker, Patrick
Published: (2012)

The video game business /
by: Nichols, Randall K.
Published: (2014)

Niantic Labs and the professional entrepreneur in the Silicon Valley : Google, Pokémon Go, and beyond /
by: Engel, Jerome S.
Published: (2020)

Innovation and marketing in the video game industry : avoiding the performance trap /
by: Wesley, David T. A.
Published: (2010)

Producing games : from business and budgets to creativity and design /
by: Cohen, D. S.
Published: (2010)

Producing games : from business and budgets to creativity and design /
by: Cohen, D. S.
Published: (2010)

A precarious game : the illusion of dream jobs in the video game industry /
by: Bulut, Ergin
Published: (2020)

Thelen : mobile casino revenue could be substantial /
Published: (2012)

Brands & gaming : the computer gaming phenomenon and its impact on brands and businesses /
Published: (2006)

Designers & dragons /
by: Appelcline, Shannon
Published: (2013)

Game production studies /
Published: (2021)

Opening the XBox : inside Microsoft's plan to unleash an entertainment revolution /
by: Takahashi, Dean
Published: (2002)

8BitDo revisited : vertical competition and integration /
by: Chen, Qian, et al.
Published: (2024)

Game over : how Nintendo zapped an American industry, captured your dollars, and enslaved your children /
by: Sheff, David
Published: (1993)

Games in the platform economy : steam's tangled markets /
by: Thorhauge, Anne Mette
Published: (2023)

Video game law : everything you need to know about legal and business issues in the game industry /
by: Boyd, S. Gregory, et al.
Published: (2019)

Pure invention : how Japan's pop culture conquered the world /
by: Alt, Matt
Published: (2020)

Innovation and strategy of online games /
by: Jong, H. Wi
Published: (2009)

Press reset : ruin and recovery in the video game industry /
by: Schreier, Jason
Published: (2021)

Mobilizing resources for war : the economic alternatives /
by: Scitovsky, Tibor
Published: (1951)

Mobile homes in Texas : [a comprehensive study] /
by: Ruch, Carlton E.
Published: (1975)

Estimating U.S. and Soviet latent prewar industrial mobilization potentials : appendix to SPC 453 /
by: Sullivan, Leonard, 1925-
Published: (1979)

Transnational play : piracy, urban art, and mobile games /
by: Schleiner, Anne-Marie, 1970-
Published: (2020)

The media snatcher : PC/CORE/TURBO/ENGINE/GRAFX/16/CDROM2/SUPER/DUO/ARCADE/RX /
by: Therrien, Carl
Published: (2019)

A precarious game : the illusion of dream jobs in the video game industry /
by: Bulut, Ergin
Published: (2020)

Prospects for animation & gaming industry in India : research study report /
Published: (2008)

Porn & pong : how Grand Theft Auto, Tomb Raider and other sexy games changed our culture /
by: Brown, Damon
Published: (2008)

A practical guide to indie game marketing /
by: Dreskin, Joel
Published: (2016)

Video game marketing : a student textbook /
by: Zackariasson, Peter, 1972-, et al.
Published: (2017)

Mobile Home Industry : Past Successes and Current Problems.
Published: (1979)

The video game industry : formation, present state, and future /
Published: (2012)

Fun Inc. : why gaming will dominate the twenty-first century /
by: Chatfield, Tom
Published: (2010)

Use of wood in mobile homes is increasing /
by: Dickerhoof, H. Edward
Published: (1978)