Facilitating internationalization speed while achieving universal distribution of mobile gaming apps : a case of universalization by King Digital Entertainment /

A new approach to quick internationalization and its implications for managers in practice. The mobile gaming industry is rapidly growing, fueled by the global adoption of smartphones and high-speed internet services such as 5G networks. International expansion strategy has become more critical for...

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Bibliographic Details

Main Author:	Choi, Jeongho (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:	SAGE business cases.
Subjects:	Mobile games industry. International business enerprises > Management. Jeux sur mobile > Industrie. Mobile games industry Electronic books.
Online Access:	Connect to the full text of this electronic book