Billion day sale : mistakes or marketing strategy? /
India's retail sector has been emerging as the most dynamic and profitable sector over the last two decades contributing more than ten percent of the country's GDP. Currently India is the world's fifth-largest global destination in the retail space attracting both foreign and domestic...
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| Format: | eBook |
| Language: | English |
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London :
Indian Institute of Management, Kozhikode,
2022.
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| Series: | SAGE business cases.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | India's retail sector has been emerging as the most dynamic and profitable sector over the last two decades contributing more than ten percent of the country's GDP. Currently India is the world's fifth-largest global destination in the retail space attracting both foreign and domestic investments making it a significant sector in employment generation for the country. The case study was prepared based on a real event which happened in India when an online platform launched a one day discount sale for the first time and the consequences on the industry. The case study can be used in courses like Services Marketing, Digital Marketing, Internet Marketing, Ecommerce and Macroeconomics. |
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| Physical Description: | 1 online resource. |
| ISBN: | 9781529621150 1529621151 |