Billion day sale : mistakes or marketing strategy? /

India's retail sector has been emerging as the most dynamic and profitable sector over the last two decades contributing more than ten percent of the country's GDP. Currently India is the world's fifth-largest global destination in the retail space attracting both foreign and domestic...

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Bibliographic Details

Main Author:	Krishnan, Omkumar (Author)
Format:	eBook
Language:	English
Published:	London : Indian Institute of Management, Kozhikode, 2022.
Series:	SAGE business cases.
Subjects:	Retail trade > Case studies. Commerce de détail > Études de cas. Retail trade Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book