Tega Industries. C, 1 /

Madan Mohanka, Managing Director of Tega Industries, a startup organization in India, was reviewing the marketing strategy and plan prepared by the marketing department for introducing new, improved wear-resistant rubber products for the first time in India, targeting mining and metal processing ind...

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Bibliographic Details

Main Authors:	Bhandari, Labdhi (Author), Mohanka, Madan (Author), Kumar Jain, Abhinandan (Author)
Format:	eBook
Language:	English
Published:	London : Indian Institute of Management, Ahmedabad, 2023.
Series:	SAGE business cases.
Subjects:	Marketing > Cases studies. Strategic planning > Case studies. Planification stratégique > Études de cas. Marketing Strategic planning Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book