Cover Image

Developing marketing plan for PALCO /

The management of Kerala Milk Producers Cooperative KMPC wanted to understand the impact of competition from private players and thereby decrease in sales of milk packets under PALCO brand particularly in Alleppey district. A market research was envisaged to evaluate the current distribution model o...

Full description

Bibliographic Details
Main Author:	Krishnan, Omkumar (Author)
Format:	eBook
Language:	English
Published:	London : Indian Institute of Management, Kozhikode, 2022.
Series:	SAGE business cases.
Subjects:	Marketing research. Marketing > Recherche. Marketing research Electronic books.
Online Access:	Connect to the full text of this electronic book

Similar Items

Understanding and designing market research /
by: Webb, John R. (John Richard), 1949-
Published: (2002)

Scale development methodology : reflections from a PhD journey in marketing /
by: Papadas, Karolos-Konstantinos
Published: (2019)

Market selection.
Published: (2020)

Doing effective market research : key research skills.
Published: (2018)

Conceptual frameworks in marketing research.
Published: (2016)

1978 survey of marketing research : organization, functions, budget, compensation /
Published: (1978)

Service-dominant logic /
by: Akaka, Melissa, et al.
Published: (2022)

Marketing letters.

The Kano model.
Published: (2022)

JMR, Journal of marketing research.

An introduction to qualitative marketing research.
Published: (2020)

Polyphonic marketing : breaking the silences.
Published: (2020)

An introduction to using games as a market research technique.
Published: (2020)

International journal of research in marketing.
Published: (1984)

International journal of research in marketing.

Market assessment with OR applications /
by: Anand, Adarsh, et al.
Published: (2020)

Market assessment with OR applications /
by: Anand, Adarsh, et al.
Published: (2020)

An introduction to quantitative marketing research.
Published: (2020)

Marketing analytics beyond advertising : how right-brained marketers can master the numbers.
Published: (2021)

What is market development.
Published: (2021)

Exploring your data with data visualization & descriptive statistics.
Published: (2017)

Marketing projects /
by: Mesly, Olivier
Published: (2020)

How to collect and analyze market data.
Published: (2019)

Doing market research in a firm : research narrative.
Published: (2020)

Marketing /
Published: (1993)

Networking & diversity in market research : women in research (WIRe).
Published: (2020)

Developing international markets : shaping your global presence /
by: Kautz, Gerhard, 1938-
Published: (1998)

Studying popular exhibition TripAdvisor comments using content analysis.
Published: (2020)

How to prepare quantitative data for statistical analysis.
Published: (2020)

Application/case studies : conclusion.
Published: (2016)

Marketing research : an applied approach /
by: Kinnear, Thomas C., 1943-
Published: (1991)

Prescriptive analytics : competition and online advertising models.
Published: (2016)

Applied qualitative marketing research - data analysis and data display.
Published: (2020)

Applied qualitative marketing research - data analysis and data display.
Published: (2020)

Practical marketing research : an integrated global perspective /
by: Holbert, Neil, 1931-
Published: (1993)

Knowledge development in marketing : the MSI experience /
by: Bloom, Paul N.
Published: (1987)

What would you choose?.
Published: (2020)

Business-to-business market research : identifying, qualifying and understanding your customers /
by: Block, Martin P., 1946-
Published: (1995)

Marketing theory : the philosophy of marketing science /
by: Hunt, Shelby D.
Published: (1983)

An introduction to sampling for marketing research.
Published: (2020)