Developing marketing plan for PALCO /

The management of Kerala Milk Producers Cooperative KMPC wanted to understand the impact of competition from private players and thereby decrease in sales of milk packets under PALCO brand particularly in Alleppey district. A market research was envisaged to evaluate the current distribution model o...

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Bibliographic Details

Main Author:	Krishnan, Omkumar (Author)
Format:	eBook
Language:	English
Published:	London : Indian Institute of Management, Kozhikode, 2022.
Series:	SAGE business cases.
Subjects:	Marketing research. Marketing > Recherche. Marketing research Electronic books.
Online Access:	Connect to the full text of this electronic book