Developing marketing plan for PALCO /
The management of Kerala Milk Producers Cooperative KMPC wanted to understand the impact of competition from private players and thereby decrease in sales of milk packets under PALCO brand particularly in Alleppey district. A market research was envisaged to evaluate the current distribution model o...
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| Format: | eBook |
| Language: | English |
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London :
Indian Institute of Management, Kozhikode,
2022.
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| Series: | SAGE business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | The management of Kerala Milk Producers Cooperative KMPC wanted to understand the impact of competition from private players and thereby decrease in sales of milk packets under PALCO brand particularly in Alleppey district. A market research was envisaged to evaluate the current distribution model of Alleppey Unit for a range of milk and milk products like ghee, curd, butter etc. which are offered in various outlets and retails stores. The higher margins offered by competitors including local players encouraged dealers to sell PALCO with other brands together. The insights from the study would help in developing appropriate strategies to counter this market challenge and to enhance distribution efficiency of Alleppey Unit. |
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| Physical Description: | 1 online resource. |
| ISBN: | 9781529620788 1529620783 |