UrbanClap : a marketplace for on-demand services /
UrbanClap is a marketplace for on-demand services available through a smartphone app. It was established in October 2014 to bring the unorganized sector workforce into the mainstream using the power of technology. Initially, UrbanClap--developed as a horizontal marketplace--faced intense competition...
| Main Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
Indian Institute of Management, Ahmedabad,
2020.
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| Series: | SAGE business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book Connect to the full text of this electronic book |
| Summary: | UrbanClap is a marketplace for on-demand services available through a smartphone app. It was established in October 2014 to bring the unorganized sector workforce into the mainstream using the power of technology. Initially, UrbanClap--developed as a horizontal marketplace--faced intense competition from existing and new players operating in the hyperlocal service space. It competed in the on-demand service marketplace by categorizing its services into a lead-generation business (connecting the customer with the service provider and charging a fee for matchmaking) and a fulfillment business (taking end-to-end responsibility for service delivery quality). After three and a half years of operations, UrbanClap's co-founders wondered whether they should close the lead-generation business and focus on the fulfillment business. |
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| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 9781529619836 1529619831 |