UrbanClap : a marketplace for on-demand services /

UrbanClap is a marketplace for on-demand services available through a smartphone app. It was established in October 2014 to bring the unorganized sector workforce into the mainstream using the power of technology. Initially, UrbanClap--developed as a horizontal marketplace--faced intense competition...

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Bibliographic Details

Main Authors:	Abhishek (Author), Mukherjee, Saral (Author), Patra, Yogita (Author)
Format:	eBook
Language:	English
Published:	London : Indian Institute of Management, Ahmedabad, 2020.
Series:	SAGE business cases.
Subjects:	On-demand marketing. On-demand marketing Electronic books.
Online Access:	Connect to the full text of this electronic book Connect to the full text of this electronic book