TIL : new dealer appointment dilemma /

TIL is a major manufacturer of tractors in India with an all-India market share of around 20% in 2021. However, in the northern Indian state of Haryana, TIL traditionally had a low market share. Panipat district in Haryana was an even more difficult market for TIL, as it routinely experienced dealer...

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Bibliographic Details

Main Author:	Mukherjee, Jaydeep, (Economist) (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:	SAGE business cases.
Subjects:	Dilemma > India. Decision making > India. Dilemme > Inde. Prise de décision > Inde. Decision making Dilemma India Electronic books.
Online Access:	Connect to the full text of this electronic book