Nike : tiptoeing into the metaverse /

Throughout 2021, excitement about the metaverse as the next generation of the internet experience had been building steadily. The buzz reached a fever pitch in October 2021, when the CEO of Facebook, Mark Zuckerberg, announced that the company was changing its name to Meta and that it would spend $1...

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Bibliographic Details

Main Authors:	Sawhney, Mohanbir S. (Author), Goodman, Pallavi (Author)
Format:	eBook
Language:	English
Published:	London : Kellogg School of Management, 2022.
Series:	SAGE business cases.
Subjects:	Corporations > Technological innovations. Metaverse. Sociétés > Innovations. Metaverse Electronic books.
Online Access:	Connect to the full text of this electronic book