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The International Film Festival of India : improving service encounters and differentiation /

The International Film Festival of India (IFFI) was struggling to maintain the loyalty of key stakeholders. Established in 1952, IFFI was India's leading and Asia's oldest film festival, but its global ranking did not measure up to its status. This was a sorry state because, each year, the...

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Bibliographic Details
Main Author: Kar, Pravat Surya (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:SAGE business cases.
Subjects:
Stakeholder management > Case studies.
Corporations > Investor relations > Case studies.
Film festivals > India > Management > Case studies.
Corporations > Investor relations
Stakeholder management
India
Electronic books.
Case studies
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Call Number: HD2744 .K37 2023
 
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