A truck is not a cookie : matching supply with demand at mahindra truck and bus division /

Mahindra Truck and Bus Division (MTBD) is one of India's leading auto industries. Commercial truck brands such as Tata and Ashok Leyland capture a significant portion of the market share. In the case, we discuss the challenges faced by new commercial vehicle players such as Mahindra Truck and B...

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Bibliographic Details
Main Author:	Roy, Debjit (Author)
Format:	eBook
Language:	English
Published:	London : Indian Institute of Management, Ahmedabad, 2020.
Series:	SAGE business cases.
Subjects:	Supply and demand > Case studies. Business logistics > India > Case studies. Offre et demande > Études de cas. Logistique (Organisation) > Inde > Études de cas. Business logistics Supply and demand India Electronic books. Case studies
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Call Number	Status	Get It
Call Number:		HB201 .R69 2020

HB201 .R69 2020	Available