A marketing campaign against racism /
The City of Selma is looking for a new way to create a conversation for a well-known historic topic. Several members of the mayor's staff are meeting with a marketing consultant to develop a campaign for Black History Month and the anniversary of Bloody Sunday. One of the mayor's staffers,...
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| Format: | eBook |
| Language: | English |
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London :
SAGE Publications: SAGE Business Cases Originals,
2023.
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| Series: | SAGE business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | The City of Selma is looking for a new way to create a conversation for a well-known historic topic. Several members of the mayor's staff are meeting with a marketing consultant to develop a campaign for Black History Month and the anniversary of Bloody Sunday. One of the mayor's staffers, a recent college graduate, suggests the city take a firm stance and include foul language in the campaign to set an aggressive stance against racism while acknowledging the city's history. Immediate displeasure from others in the room transitions into a conversation centered around messaging and how the City of Selma should say what needs to be said. |
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| Physical Description: | 1 online resource. |
| ISBN: | 9781529611748 1529611741 |