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A marketing campaign against racism /

The City of Selma is looking for a new way to create a conversation for a well-known historic topic. Several members of the mayor's staff are meeting with a marketing consultant to develop a campaign for Black History Month and the anniversary of Bloody Sunday. One of the mayor's staffers,...

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Bibliographic Details
Main Author: Miller, Brandon (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:SAGE business cases.
Subjects:
Advertising campaigns > Alabama > Selma.
Anti-racism > Alabama > Selma.
Advertising campaigns
Anti-racism
Alabama > Selma
Electronic books.
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Call Number: HD9865.A2 M55 2023
 
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HD9865.A2 M55 2023 Available