Voice of the customer : how to use client interviews to understand B2B client experiences, identify business risks, and spot opportunities /

For decades, some executives as part of the normal course of business have viewed customers as a source of business risk. The easiest risk to understand is the ever-present risk of client loss. However, other customer-oriented risks loom as well. Shoplifting, fraud, contract breaches and credit risk...

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Bibliographic Details

Main Author:	Thum, Stephanie (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:	SAGE business cases.
Subjects:	Customer relations > Case studies. Industrial marketing > Case studies. Marketing industriel > Études de cas. Customer relations Industrial marketing Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book