Giant bicycle : bike-sharing in taipei /

This case tells the story of Giant Bicycle, a bicycle manufacturer based in Taiwan, who is trying to increase the popularity of the bike share scheme YouBike. YouBike has lost over ten million dollars to date and has seen very ridership with only 23 bike rides a day. Giant Bicycle must now decide if...

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Bibliographic Details

Main Authors:	Springer, Nikki (Author), Dana, Jason (Author)
Format:	eBook
Language:	English
Published:	London : Yale School of Management, 2022.
Series:	SAGE business cases.
Subjects:	Urban transportation > Case studies. Strategic planning. Decision making. Transports urbains > Études de cas. Planification stratégique. Prise de décision. decision making. Decision making Strategic planning Urban transportation Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book