Red : a new generation of sharing economy /

This case is about "Red", a cross-border e-commerce platform developed from a community which was built to share overseas shopping experience. Confronted with the "price war" started by e-commerce giants, in what ways can "Red" adjust its shopping experience to enhance...

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Bibliographic Details

Main Authors:	Anyu, Wang (Author), Nuoya, Chen (Author)
Format:	eBook
Language:	English
Published:	London : School of Management, Fudan University, 2018.
Series:	SAGE business cases.
Subjects:	Electronic commerce. Electronic commerce > Management. Commerce électronique. Commerce électronique > Gestion. Electronic commerce Electronic commerce > Management Electronic books.
Online Access:	Connect to the full text of this electronic book