New media operation exploration of Orangelamp /

From the perspective of enterprise new media operation, this case explains how enterprises not only realize marketing and brand promotion through the operation of new media platform, but also form new business growth point and even outbreak point. Specific to Beijing Orangelamp Geophysical Explorati...

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Bibliographic Details

Main Authors:	Ouyang, Taohua (Author), Zheng, Shuwen (Author), Yue, Jia (Author), Cao, Xin (Professor of Economics) (Author)
Format:	eBook
Language:	English
Published:	London : The School of Economics and Management, Beihang University, 2022.
Series:	SAGE business cases.
Subjects:	Strategic planning > Case studies. Business planning > Case studies. Planification stratégique > Études de cas. Business planning Strategic planning Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book