Qapital : innovating personal savings management through gamification /

Katherine Salisbury and George Friedman lead New York-based Qapital Invest LLC (Qapital), which offers a personal finance mobile application for Apple's iOS and Google's Android-based smartphone users. The Qapital app leverages a gamification approach developed by a behavioral science prof...

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Bibliographic Details

Main Author:	Bhattacharya, Saurabh (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:	SAGE business cases.
Subjects:	Banks and banking > Technological innovations. Consumer behavior. Product management. Consommateurs > Comportement. Produits commerciaux > Gestion. Banks and banking > Technological innovations Consumer behavior Product management Electronic books.
Online Access:	Connect to the full text of this electronic book