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Knorvay : a champion of the e-commerce era, part a: the rise to the top /

For six consecutive years, sales (by volume) of the Chinese wireless presenter producer Knorvay topped the charts on Taobao.com - the biggest e-commerce platform in China. This was thanks to the company's CEO Tiger Huang, along with his wife Cathy, and their visionary entrepreneurship and long-...

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Bibliographic Details
Main Authors: Wittman, Xinhua (Author), Qin, Yuan (Author), Ricciuti, Alessio (Author)
Format: eBook
Language:English
Published: London : University of Zurich, 2022.
Series:SAGE business cases.
Subjects:
Electronic commerce > China > Case studies.
Decision making > China > Case studies.
Commerce électronique > Chine > Études de cas.
Prise de décision > Chine > Études de cas.
Decision making
Electronic commerce
China
Electronic books.
Case studies
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Call Number: HF5548.32 .W58 2022
 
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