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Customer experience governance : structuring a company-wide customer survey policy /

Astrid was elated to be promoted to a new position as a voice of the customer specialist, working as part of her company's growing customer experience team. She believed she was walking into an ideal situation in which the company's people already understood the importance of listening to...

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Bibliographic Details
Main Author: Thum, Stephanie (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:SAGE business cases.
Subjects:
Customer services > Case studies.
Customer relations > Case studies.
Consumer satisfaction > Case studies.
Surveys > Case studies.
Service à la clientèle > Études de cas.
Consommateurs > Satisfaction > Études de cas.
Levés > Études de cas.
Consumer satisfaction
Customer relations
Customer services
Surveys
Electronic books.
Case studies
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Call Number: HF5415.5 .T48 2023
 
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HF5415.5 .T48 2023 Available