Nirma and HLL : a classic laundry detergent market share battle /

Hindustan Lever Limited (HLL), one of India's largest consumer goods companies, established a robust position in the Indian powdered laundry detergent market in the 1950s and 1960s. Its flagship, high-end detergent, Surf, led the market, especially among urban, well-off people. In the 1970s, Ka...

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Bibliographic Details

Main Author:	Chaudhuri, Bikramjit Ray (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:	SAGE business cases.
Subjects:	Strategic planning > Case studies. Entrepreneurship > Case studies. Market share > Case studies. Planification stratégique > Études de cas. Entrepreneuriat > Études de cas. Part de marché > Études de cas. Entrepreneurship Market share Strategic planning Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book