Groupelephant.com 2021 : beyond corporate purpose /

The groupelephant.com (2021) case focuses on CEO Jonathan Tager as he grapples with expanding his company's Beyond Corporate Purpose: Elephants, Rhinos & People ("ERP") initiative, six years after its 2015 launch. groupelephant.com originated from EPI-USE, a professional software...

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Bibliographic Details
Main Authors:	Feferman, Flavio (Author), Grandinetti, Mike (Author)
Format:	eBook
Language:	English
Published:	London : The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business, 2022.
Series:	SAGE business cases.
Subjects:	Social responsibility of business > Case studies. Branding (Marketing) > Case studies. Entreprises > Responsabilité sociale > Études de cas. Stratégie de marque > Études de cas. Branding (Marketing) Social responsibility of business Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book

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Summary:	The groupelephant.com (2021) case focuses on CEO Jonathan Tager as he grapples with expanding his company's Beyond Corporate Purpose: Elephants, Rhinos & People ("ERP") initiative, six years after its 2015 launch. groupelephant.com originated from EPI-USE, a professional software and services firm, and the world's largest independent SAP HR/Payroll specialist. Following a period of rapid corporate growth but waning enthusiasm for purely financial objectives, Tager decided to rebrand the Group and employ a hybrid (blended) business model to achieve business, environmental, and social goals. Tager reflects on the various ERP programs and their impact on an elephant and rhino welfare, through a strategy based on poverty alleviation in areas adjacent to the threatened species, in Southern Africa. The case also describes the effects of the ERP initiative and corporate rebranding on the core for-profit business.More broadly, the case study explores the benefits and challenges inherent in the hybrid business model, potential strategies for scaling the ERP initiative globally, the importance of "purpose-driven leadership," and issues related to impact strategy and impact measurement. Drawing on recent trends, it also prompts students to discuss whether company leaders have a responsibility (or an implicit mandate) to actively engage in advocacy and devote significant resources to social and environmental objectives.
Physical Description:	1 online resource : illustrations.
ISBN:	9781529610703 1529610702