Groupelephant.com 2021 : beyond corporate purpose /

The groupelephant.com (2021) case focuses on CEO Jonathan Tager as he grapples with expanding his company's Beyond Corporate Purpose: Elephants, Rhinos & People ("ERP") initiative, six years after its 2015 launch. groupelephant.com originated from EPI-USE, a professional software...

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Bibliographic Details
Main Authors:	Feferman, Flavio (Author), Grandinetti, Mike (Author)
Format:	eBook
Language:	English
Published:	London : The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business, 2022.
Series:	SAGE business cases.
Subjects:	Social responsibility of business > Case studies. Branding (Marketing) > Case studies. Entreprises > Responsabilité sociale > Études de cas. Stratégie de marque > Études de cas. Branding (Marketing) Social responsibility of business Electronic books. Case studies
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Call Number	Status	Get It
Call Number:		HD60 .F44 2022

HD60 .F44 2022	Available