Changing perceptions and transforming outcomes : L&T's acquisition of Mindtree /

On March 18, 2019, after intense brainstorming for over an hour, Yuvraj Mehta, head, of Corporate Brand Management and Communications (CBMC) at Larsen & Toubro (L&T), came out of a meeting with S. N. Subrahmanyan, CEO, and MD, and headed towards his room. The crease on his brow and slow gait...

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Bibliographic Details
Main Authors:	Kaul, Asha (Author), Agarwalla, Sobhesh Kumar (Author)
Format:	eBook
Language:	English
Published:	London : Indian Institute of Management, Ahmedabad, 2020.
Series:	SAGE business cases.
Subjects:	Stakeholder management > Case studies. Consolidation and merger of corporations > Case studies. Business planning > Case studies. Entreprises > Fusion > Études de cas. Business planning Consolidation and merger of corporations Stakeholder management Electronic books. Case studies
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Call Number:		HC340.S6 K38 2020

HC340.S6 K38 2020	Available