Growing and shaping the user base : the transformation of TikTok /

This case focuses on TikTok's user growth strategies. Since its launch in 2016, TikTok has made great efforts to transform itself from a "niche" social media platform targeting young teenage females with lip-syncing and dancing short videos to a "mainstream" social media pla...

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Bibliographic Details

Main Authors:	Chen, Roger (Author), Li, Eric Ping Hung, 1978- (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2023.
Series:	SAGE business cases.
Subjects:	TikTok (Electronic resource) > Case studies. Marketing > Case studies. Social media > Case studies. Marketing > Études de cas. Médias sociaux > Études de cas. Marketing Social media Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book