What happened to United Colors of Benetton? : the rise and fall of the clothing retailer that changed the world of fashion /

This case study analyzes the rise and fall of one of the most popular clothing brands in the world, the United Colors of Benetton. The case study reviews the story of the brand and the main events that have impacted its performance since its foundation to the present. The case study also analyzes fa...

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Bibliographic Details

Main Author:	Filieri, Raffaele (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:	SAGE business cases.
Subjects:	Fashion merchandising. Mode > Marchandisage. Fashion merchandising Electronic books.
Online Access:	Connect to the full text of this electronic book