Fashion digital influencers : evolution, features and critical issues of a new profession /

This case examines the notions of influence and influencers in the light of the rise of a new professional figure: the digital influencer. Over the last two decades, influencers have gained an increasingly prominent role in the fashion industry. The evolution of influencers from humble beginning in...

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Bibliographic Details

Main Author:	Pedroni, Marco, 1964- (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:	SAGE business cases.
Subjects:	Internet personalities > Case studies. Fashion and mass media > Case studies. Fashion and mass media Internet personalities Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book