Brand Velocity Partners /

When Steve Lebowitz and Drew Sheinman first met, they found they both believed that the private equity (PE) model of investing was ripe for disruption. They observed that PE firms were dominated by finance professionals, yet many of the PE-owned companies needed more than financial engineering. In 2...

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Bibliographic Details
Main Authors:	Rosenthal, Jean W., 1945- (Author), Baron, James N. (Author), Choi, James J. (Author), Elias, Jaan (Author)
Format:	eBook
Language:	English
Published:	London : Yale School of Management, 2021.
Series:	SAGE business cases.
Subjects:	Branding (Marketing) Private equity. Business enterprises > Finance. Stratégie de marque. Capital-investissement. branding. Business enterprises > Finance Private equity Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	When Steve Lebowitz and Drew Sheinman first met, they found they both believed that the private equity (PE) model of investing was ripe for disruption. They observed that PE firms were dominated by finance professionals, yet many of the PE-owned companies needed more than financial engineering. In 2019, Lebowitz and Sheinman, along with Austin Ramos and Larry Rothstein, formed Brand Velocity Partners ("BVP"). The partners rallied around the notion that brand building, along with traditional financial expertise, could unlock immense value across a wide range of companies.
Physical Description:	1 online resource.
ISBN:	9781529621914 1529621917