Brand Velocity Partners /

When Steve Lebowitz and Drew Sheinman first met, they found they both believed that the private equity (PE) model of investing was ripe for disruption. They observed that PE firms were dominated by finance professionals, yet many of the PE-owned companies needed more than financial engineering. In 2...

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Bibliographic Details

Main Authors:	Rosenthal, Jean W., 1945- (Author), Baron, James N. (Author), Choi, James J. (Author), Elias, Jaan (Author)
Format:	eBook
Language:	English
Published:	London : Yale School of Management, 2021.
Series:	SAGE business cases.
Subjects:	Branding (Marketing) Private equity. Business enterprises > Finance. Stratégie de marque. Capital-investissement. branding. Business enterprises > Finance Private equity Electronic books.
Online Access:	Connect to the full text of this electronic book