Recruiting women to a male-dominated activity : a case study of women's nonparticipation in fantasy sport /

Knowing that the fantasy sport industry is still growing and 81% of participation is by men (Fantasy Sports & Gaming Association, 2019), a fictional fantasy sport company, Fantasy Sports Connection, Inc. (FSC), and an employee, Molly Brinkmeyer, are utilized to present a case study on the lack o...

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Bibliographic Details

Main Authors:	Ruihley, Brody J. (Author), Grappendorf, Heidi (Author)
Format:	eBook
Language:	English
Published:	London : Human Kinetics, Inc., 2021.
Series:	SAGE business cases.
Subjects:	Fantasy football (Game) > Cast studies. Fantasy football (Game) Electronic books.
Online Access:	Connect to the full text of this electronic book