An American multinational files for bankruptcy : what can Revlon do to reestablish its foothold in the global cosmetics industry? /

In June 2022, Revlon, the American cosmetics giant, filed for bankruptcy despite overall growth in the beauty and cosmetics sector. This case analyzes the financial turmoil that led to the downfall of a 90-year-old multinational company and asks students what steps Revlon should take to reestablish...

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Bibliographic Details

Main Author:	Mehta, Shreshthi (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications, Ltd., 2022.
Series:	SAGE business cases.
Subjects:	Revlon, Inc. > Case studies. Revlon, Inc. Bankruptcy > Case studies. Bankruptcy Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book