TurboTax's deceptive marketing /

Intuit, TurboTax's parent company, is faced with having to return USD 141 million to an estimated 4.4 million customers who were duped by TurboTax campaigns that promised free tax filing services from 2016 to 2018, only to force users to pay a fee anyway. A lawsuit against the company found tha...

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Bibliographic Details

Main Author:	Borgenicht, Nicole (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:	SAGE business cases.
Subjects:	TurboTax > Case studies. TurboTax Deceptive advertising > Case studies. Publicité mensongère > Études de cas. Deceptive advertising Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book