Aflac expansion strategy : product clarification or increased internationalization /

This decision-based case discusses what strategic direction Aflac should take as it emerges from the worst of the global pandemic. While Aflac remained a highly successful, innovative company, it faced challenges such as clarifying consumer misconceptions of the firm, developing an integrated market...

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Bibliographic Details

Main Authors:	Tocher, Neil (Author), Burch, Tyler Clark (Author), Tyrell, Kemardo (Author)
Format:	eBook
Language:	English
Published:	London : Society for Case Research, 2023.
Series:	SAGE Business cases.
Subjects:	AFLAC Incorporated > Case studies. Strategic planning > Case studies. Branding (Marketing) > Case studies. Planification stratégique > Études de cas. Stratégie de marque > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book