Net Zero climate commitments : realistic goal or branding exercise? /

In 2022, companies of all sizes and across multiple industries started to create and publicly announce Net Zero climate commitments. At the time, there was no generally accepted definition of "Net Zero" and instead, each company defined what metrics were included in tracking their commitme...

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Bibliographic Details

Main Authors:	Isaacs, Andrew (Author), Coromina, Natàlia Costa I. (Author)
Format:	eBook
Language:	English
Published:	London : The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business, 2023.
Series:	SAGE business cases.
Subjects:	Green marketing > Case studies. Strategic planning > Case studies. Marketing vert > Études de cas. Planification stratégique > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book