Controversial children's toy blows up in CEO's face /

This critical incident is about YULU President and co-founder Jochem van Rijn and the backlash his company received for its "Cut The Wire" children's toy, a toy bomb that had to be defused before it exploded. Critics viewed the toy as making light of the problem of youth violence, and...

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Bibliographic Details
Main Authors:	Olsen, Paul E. (Author), Hendrickson, Ethan (Author)
Format:	eBook
Language:	English
Published:	London : Society for Case Research, 2024.
Series:	SAGE business cases.
Subjects:	Toy industry > Management > Case studies. Social responsibility of business > Case studies. Jouets > Industrie > Gestion > Études de cas. Entreprises > Responsabilité sociale > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	This critical incident is about YULU President and co-founder Jochem van Rijn and the backlash his company received for its "Cut The Wire" children's toy, a toy bomb that had to be defused before it exploded. Critics viewed the toy as making light of the problem of youth violence, and it was deemed an inappropriate toy for 6 year-olds. For his part, Jochem van Rijn was torn. As a children's toy maker, what responsibility did he have for the toys YULU produced and marketed? Was the backlash to Cut The Wire legitimate or an overreaction? Would the controversy pass? If not, what should he do next?
Physical Description:	1 online resource : illustrations.
ISBN:	9781071945070 1071945076