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Controversial children's toy blows up in CEO's face /

This critical incident is about YULU President and co-founder Jochem van Rijn and the backlash his company received for its "Cut The Wire" children's toy, a toy bomb that had to be defused before it exploded. Critics viewed the toy as making light of the problem of youth violence, and...

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Bibliographic Details
Main Authors: Olsen, Paul E. (Author), Hendrickson, Ethan (Author)
Format: eBook
Language:English
Published: London : Society for Case Research, 2024.
Series:SAGE business cases.
Subjects:
Toy industry > Management > Case studies.
Social responsibility of business > Case studies.
Jouets > Industrie > Gestion > Études de cas.
Entreprises > Responsabilité sociale > Études de cas.
Electronic books.
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Call Number: HD60 .O47 2024
 
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HD60 .O47 2024 Available