Exclusivity and sustainability in the luxury fashion industry : #burnberry /

The principle of building and maintaining a reputation of exclusivity has long been acknowledged as the key to the success of luxury brands. The way these ambitions are realized often remains hidden from the public eye. In June 2018, British luxury brand Burberry faced considerable backlash after ne...

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Bibliographic Details
Main Authors: Kleinsmith, Niela (Author), Jansen, Justin (Author), Mom, Tom (Author)
Format: eBook
Language:English
Published: London : Rotterdam School of Management, Erasmus University, 2024.
Series:SAGE Business cases.
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Call Number: HD60 .K54 2024
 
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HD60 .K54 2024 Available