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This Bud Light's for you-him her/them /

It all began innocently enough for Bud Light when they introduced a promotional beer can featuring an image of trans influencer Dylan Mulvaney. This was not the first time the brand had ventured into LGBTQ+-themed promotions, and they saw this as a chance to reinforce their support for the community...

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Bibliographic Details
Main Authors: Wood, Natalie T., 1970- (Author), Allan, David B. (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:SAGE business cases.
Subjects:
Mass media and public relations > Case studies.
Consumer complaints > Case studies.
Advertising > Beer > Case studies.
Consommateurs > Plaintes > Études de cas.
Bière > Publicité > Études de cas.
Electronic books.
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Call Number: HF5415.52 .W66 2024
 
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HF5415.52 .W66 2024 Available