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A case for change, market segmentation and brand management /

This case study addresses some of the problems that hotel service providers face in managing the perception and identity of their brand products in accordance with the changing guest segments and preferences. Consumers see an average of 5,000 to 7,000 advertisements and sell messages daily (Simpson,...

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Bibliographic Details
Main Authors: Nalley, Michael (Author), Gregory, Amy M. (Author)
Format: eBook
Language:English
Published: London : International CHRIE, 2021.
Series:SAGE business cases.
Subjects:
Product management > Case studies.
Market segmentation > Case studies.
Produits commerciaux > Gestion > Études de cas.
Segmentation du marché > Études de cas.
Market segmentation.
Product management.
Electronic books.
Case studies.
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Call Number: HF5415.15 .N35 2021
 
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HF5415.15 .N35 2021 Available