Swiggy : changing business strategy in times of crisis /

Swiggy is an online restaurant food delivery company. The company witnessed a decline in its business due to the global COVID-19 pandemic. During the nationwide lockdown in 2020 in India, essential goods and groceries emerged as a hot category. The company focused on the food delivery business, but...

Full description

Bibliographic Details
Main Author:	Jayakrishnan, S. (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications : SAGE Business Cases Originals, 2022.
Series:	SAGE business cases.
Subjects:	Grocery trade > India > Case studies. Food service > India > Case studies. COVID-19 Pandemic, 2020- > Case studies. Pandémie de COVID-19, 2020- > Études de cas. Since 2020 Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Swiggy is an online restaurant food delivery company. The company witnessed a decline in its business due to the global COVID-19 pandemic. During the nationwide lockdown in 2020 in India, essential goods and groceries emerged as a hot category. The company focused on the food delivery business, but the crisis created an opportunity for the company to diversify into the online grocery business. The key challenge ahead for the company is the competition in the online grocery space in India. In a hypercompetitive market, what are the prospects, problems, and the key aspects the company needs to consider for its new business? The case discusses the online grocery market in India, its scope, and asks students to discuss prospects for the company's online grocery business.
Physical Description:	1 online resource : illustrations.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781529779837 1529779839