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Swiggy : changing business strategy in times of crisis /

Swiggy is an online restaurant food delivery company. The company witnessed a decline in its business due to the global COVID-19 pandemic. During the nationwide lockdown in 2020 in India, essential goods and groceries emerged as a hot category. The company focused on the food delivery business, but...

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Bibliographic Details
Main Author: Jayakrishnan, S. (Author)
Format: eBook
Language:English
Published: London : SAGE Publications : SAGE Business Cases Originals, 2022.
Series:SAGE business cases.
Subjects:
Grocery trade > India > Case studies.
Food service > India > Case studies.
COVID-19 Pandemic, 2020- > Case studies.
Pandémie de COVID-19, 2020- > Études de cas.
Since 2020
Electronic books.
Case studies.
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Call Number: HD9327.I4 J39 2022
 
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HD9327.I4 J39 2022 Available