Differentiation and positioning : Uber versus Lyft /

Uber and Lyft are the major players in the ride-sharing industry in the United States. Both companies have achieved a considerable amount of success in their short histories, although Uber faced a string of criticisms throughout 2017. Despite many similarities in their businesses, including offering...

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Bibliographic Details
Main Author:	Robson, Karen (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:	SAGE Business cases.
Subjects:	Ridesharing > Case studies. Consumer satisfaction > Case studies. Covoiturage > Études de cas. Consommateurs > Satisfaction > Études de cas. Consumer satisfaction. Ridesharing. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Uber and Lyft are the major players in the ride-sharing industry in the United States. Both companies have achieved a considerable amount of success in their short histories, although Uber faced a string of criticisms throughout 2017. Despite many similarities in their businesses, including offerings and pricing, the two companies have achieved distinct positions in the marketplace and have a different set of strengths and weaknesses. Through this case students can study how ride-sharing companies create value for customers, and how Uber and Lyft position their platforms differently in the marketplace.
Physical Description:	1 online resource : illustrations.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781529794014 1529794013