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Differentiation and positioning : Uber versus Lyft /

Uber and Lyft are the major players in the ride-sharing industry in the United States. Both companies have achieved a considerable amount of success in their short histories, although Uber faced a string of criticisms throughout 2017. Despite many similarities in their businesses, including offering...

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Bibliographic Details
Main Author: Robson, Karen (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2022.
Series:SAGE Business cases.
Subjects:
Ridesharing > Case studies.
Consumer satisfaction > Case studies.
Covoiturage > Études de cas.
Consommateurs > Satisfaction > Études de cas.
Consumer satisfaction.
Ridesharing.
Electronic books.
Case studies.
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Call Number: HF5415.335 .R63 2022
 
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HF5415.335 .R63 2022 Available